ANote launches new platform following strong 2021 performance
The UX design is anchored in ANote’s mission to facilitate broader investor engagement in music royalties. Investors receive a clear onboarding procedure and can easily view a comprehensive breakdown of catalogue contents, historical royalty flows and financial overviews. Strong product transparency and inclusive catalogue price points (starting at as little as €6) reflect a democratic approach that seeks to involve a greater number of institutional and retail investors in what has historically been an exclusive market segment.
There is clearly an appetite for ANote’s product offering. In spite of Covid-19, ANote grew its business to achieve total sales of €6.5M at 2021 year-end, testament to an expanding investor base and reputable catalogue offering that has amassed a suite of international tracks performed by such household names as Avicii, Avril Lavigne, The Beach Boys and Drake.
Investors attracted to ANote’s service have proven quick to return to the platform and engage further, with the repeat customer rate reaching 67% at the end of last year. With enhanced auction functionalities, a more rewarding referral programme and the addition of new cryptocurrency payments, loyal and first-time customers alike will benefit from a refined bidding and investment experience.
CEO, Marzio Schena, said: “ANote’s performance in the 18 months since launching has well surpassed our financial targets, while also exceeding account registration forecasts. Looking at the months ahead, we are keen to harness this momentum by delivering a refined service that attracts new and repeat investors based on the quality of our user experience, customer service and product offering. With its intuitive, accessible UI, ANote’s upgraded platform is designed to bolster user engagement for a diverse range of investors, providing the infrastructure and information they need to understand our full suite of catalogues and make informed investment decisions.”
Since launching in July 2020, ANote has expanded its product volume to list over 100 artists across its growing number of catalogues available in the secondary market. Between them, the catalogues feature an all-time total number of over 110, 500 songs. To accommodate the expanded offering, ANote’s platform has adopted advanced genre filtering and portfolio data tools. This enables investors to more easily allocate capital in line with their music tastes and financially engage in the success of their favourite music creators, providing crucial liquidity for funding new artistic projects.